Each theme turns a question into action — in everyday places where people already gather.
01
See the story, ask the question
Europe watches and talks. Stories on screens, conversations in real life.
02
Read the facts, not the fear
Europe reads cancer. Libraries become places for facts, stories and answers.
03
Wear the question, find the answer
Europe wears the question. Fashion and art bring real questions into the spotlight.
04
Taste the facts, not the myths
Europe tastes prevention. Food, choices and knowledge that nourish our future.
05
Move your body, move the conversation
Europe moves together — for prevention, wellbeing and stronger communities.
06
The right question can change the next step
Europe asks better. Every question matters; every answer can help someone.
Everything you need to start.
The free campaign toolkit includes the logo and symbol, posters, social templates, plain-language facts and a step-by-step guide to hosting your own Cancer Literacy Day.